TheScan

Answer engines

Make AI assistants quote and recommend your business.

Enter your URL to audit how ChatGPT, Perplexity, Google AI Overviews, and Claude read your site. Follow the flowchart below to turn your pages into trusted AI answers.

Pair this with Search results (SEO) so both search results and AI engines can find and recommend your site.

System Flowchart

How the AIEO citation pipeline works

How an answer engine discovers, verifies, extracts, and recommends your business to a buyer.

Stage 01Access

Allow AI & answer crawlers

Opens robots.txt to GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot, Google-Extended, and publishes /llms.txt.

AI retrievers can read your catalog and guides
Stage 02Identity

Declare entity & trust schema

Publishes JSON-LD for Organization, WebSite, Product/Article/FAQPage with @id, sameAs, author, dates, and contact details.

Knowledge graphs verify who you are and what you sell
Stage 03Extract

Structure quotable answer blocks

Opens with a 20+ word direct answer paragraph, question headings, bulleted specs, comparison tables, and concrete numbers/prices.

RAG parsers lift your exact sentences into answers
Stage 04Recommend

Back claims with citations & authority

Links facts to primary reference domains, maintains domain authority, and keeps visible publish dates current.

AI assistants cite and link your store as the source
Three pillars scored on every scan
Crawler & Brief Layer

Unblocked AI bots in robots.txt, no noai meta headers, plus /llms.txt and /llms-full.txt plain-text briefs.

Answer & Fact Layer

Stand-alone opening answer, question H2/H3s, <ul>/<ol>/<table> blocks, semantic <main>/<article>, and exact prices/specs.

Entity & Proof Layer

JSON-LD Organization + FAQPage + Product, @id, verifiable phone/address, primary reference citations, and brand profiles.

Compounding Business Result

Named brand recommendations + cited source links inside ChatGPT, Perplexity, and Google AI Overviews → high-intent buyers.

Next: Search results (SEO)
Execution Playbook

Direction to improve your business

Follow these four steps in sequence to become the cited answer in your niche.

Priority 1Day 1 — Open the doors to AI crawlers

Allow answer bots in robots.txt and publish /llms.txt

What to do: Remove Disallow: / rules for GPTBot, OAI-SearchBot, ChatGPT-User, PerplexityBot, ClaudeBot, and Google-Extended, remove any noai meta tag, and publish a concise /llms.txt summary.

Business impact: Makes your store immediately visible to live AI web search and retrieval agents.
Priority 2Week 1 — Format pages as ready-made answers

Lead with a direct 20+ word answer, question headings, and tables

What to do: Start key pages with a plain paragraph stating what you sell, who it is for, price range, and delivery time. Phrase subheadings as customer questions and put specs in <ul> lists or <table> blocks.

Business impact: Gives LLMs clean, high-fact passages they can quote verbatim when a shopper asks for product advice.
Priority 3Week 2 — Lock in structured entity trust

Add Organization, Product/FAQPage, contact, and author schema

What to do: Publish JSON-LD with @type Organization, WebSite, and Product or FAQPage. Include @id, telephone/address, author, datePublished, dateModified, and sameAs links to your official profiles.

Business impact: Proves to answer engines that your business is a real, accountable merchant worth recommending.
Priority 4Ongoing — Strengthen external grounding

Cite authoritative sources and build domain authority

What to do: Back up product or industry claims with links to recognized standards or reference sites, grow referring-domain authority, and run the SEO scan alongside AIEO.

Business impact: Increases citation confidence so AI engines choose your page over thin competitor pages.